By Ruth Styles
Published: 05:24 EDT, 21 December 2012 | Updated: 06:21 EDT, 21 December 2012>
Addicted to Mad Men? Got a hankering for a dapper gent? Well you aren't alone.
A new survey has revealed that modern women regard the men of the 1950s as the most desirable of all time - and would love their 21st century counterparts to make more of an effort with their manners and appearance.
Unlike modern males, men in the 1950's regularly held doors open for women, and had a wardrobe full of well-pressed two piece suits.
Dapper: Modern women hanker for the manly but well-groomed and (mostly) well mannered men of the 1950's
Gentlemanly: Brits Henry Cavill (left) and Daniel Craig (right) have the sort of old-fashioned charm women love
None, needless to say, wore fake tan or tried a 'pejazzle' - the male equivalent of the TOWIE-inspired vajazzle.
The survey, undertaken by men's grooming brand, Scaramouche & Fandango, revealed that 61 per cent of women think that the coiffed but manly men of the 50's are a vast improvement on today's incarnation.
What's more, although 79 per cent of men surveyed felt that they behaved in a gentlemanly way towards their partners, only 52 per cent of women agreed.
Old-fashioned manners proved overwhelmingly popular among women, with 82 per cent saying they preferred old style chivalry such as holding doors or buying flowers to their modern equivalent - buying a drink.
Along with the perfect manners of Mr 1950, modern women also revealed that they rated the sartorial skills of 50's man well above that of contemporary men.
The real deal: Charmers, like Sean Connery's James Bond, have the sort of manners women love
Hello handsome: Posing for whisky brand, Johnnie Walker, David Gandy shows how 1950's chic is done
Eight out of ten women revealed they wished their partner would make more effort with his appearance – with one in five hoping their other half merely steps up his hygiene regime.
Hardly surprising given that half of men polled admitted they didn’t have a grooming regime full stop.
Ian Linaker, co-founder of Scaramouche & Fandango, said: 'Our results show that today’s men are a far cry from the more well-mannered and desired gentlemen of the 50s, especially as only 47 per cent of men polled revealed they have some sort of grooming regime.
'The concept behind Scaramouche & Fandango is that any man can look well groomed, even on the go, thanks to our travel-friendly, high quality post-able products.
We are looking to do more than improve a man's appearance and wellbeing. We want to create modern gentlemen - like men used to be.”
GROOMED & GORGEOUS: 4 MODERN MEN THAT LIVE UP TO THE 1950's DREAM
No. 1: Never far from the top of the best dressed lists, David Beckham is renowned for his impeccably well groomed style
Sporty: Former swimmer, Ian Thorpe impressed the nation with his dress sense during his stint as an Olympic presenter